Our Story

BJRN is more than just a clothing and apparel brand...

It embodies the spirit of the wilderness, the strength of the bear and the essence of sustainable living. Founded with a vision to blend functionality and style, BJRN aims to offer high-quality apparel that resonates with everyone. From outdoor adventurer to urban dweller, from rebel to zen master.. our goal is to offer quality gear combining a deep appreciation for art and beauty with natural serenity.

Our journey: BJRN's founder spent his childhood exploring forests and mountains, developing a deep appreciation for nature and learning the importance of preserving it. After years of working in the heavily urbanised tech industry, a brand was envisioned that would honour this heritage while promoting sustainable living.

Vision: Our vision was to create a line of clothing that embodies the ethos of simplicity, functionality and connection to nature. Aiming to design pieces that can transition seamlessly from outdoor adventures to urban settings.

Community Focus: Understanding the power of community, BJRN was created with a mission to empower individuals through fashion. The brand actively aims to collaborate with local artists, showcasing the talents of the community while strengthening the connection between fashion and culture.

As a small family business we strive to offer you the best designs at fair value in a market flooded with fast fashion and inflated prices. Harnessing the strength of our partner network and localised production centres we can offer fast and sustainable solutions. The result? Our brand can offer a diverse range of timeless pieces that cater to various lifestyles.

Casual Wear: Stylish shirts, hoodies and jackets that seamlessly blend comfort and trend.

Accessories: Eco-friendly bags and headwear that complete any outfit while honouring the brand’s sustainability mission.

Home Decor: Quality posters, wall art to impress and specialised canvas prints to style up your living space. Mugs to enjoy every moment, drinkware that suits your lifestyle and stationary stuff to make memories.

Our Values

Our Values

At BJRN a deep respect for quality, sustainability, and a love for the natural world is where our values are rooted. As a small family-owned business, we believe in offering exceptional products that not only meet the our customers standards but also leave a positive impact on the environment.

We value the power of nature to inspire and rejuvenate, whether it’s the vibrant energy of the city, the peacefulness of the countryside, or the untamed wilderness. Our goal is to motivate people to get outside, explore, and connect with the world around them, no matter where they are. We believe that living naturally, consciously, and with purpose can make every day a little brighter.

Our Commitment

Our Commitment

At BJRN, we dedicate ourselves to providing high-quality products at fair, accessible prices without compromising our commitment to the planet. As a family business, we take great pride in sourcing materials that are either renewable or recycled, ensuring that each product we offer has a minimal environmental footprint.

We believe that affordability and sustainability can go hand in hand, and strive to make eco-friendly choices that help protect and preserve our world for future generations. Our mission is simple: to create products that not only meet a high standard of quality but also contribute to a cleaner, greener, and more sustainable future for all of us.

Let customers speak for us

from 4 reviews

Karel Plecitý

12/11/2024

Amazing softness

Great shirt. Got it in post very quickly with no issues. I know 5 star reviews might be a lil sus but trust me, this shirt is so soft and comfortable it deserves it. I'm very compelled to buy one or two more. Can't recommend it enough. Maybe I'll try getting different products in near future, but the shirt is definitely a 10/10 go for it for me.

Long Sleeve Tee

W.V.

12/01/2024

Amazing quality

I was sceptical as the word "Premium" is thrown around so often these days but this is spot on. The fabric is super soft on the skin yet the shirt is heavy enough, fairly warm for a tee and the embroidery is high quality. More than worth the money.

Premium Cotton T-Shirt | Signa